by Nick Capehorn | Jan 16, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We previously spoke about how needs and desire will impact your online presence, and how this is the case for both your customers and your business. But the user experience doesn’t just affect the online world – your customers will have the same needs when going...
by Nick Capehorn | Jan 15, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We previously spoke about the general premise of needs and desire, and how these two push and pull against each other, vying for your customers’ attention. Now we’ll take a more in-depth look at how these needs play out online. User experience and the need for...
by Nick Capehorn | Jan 13, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We all like things that look great. What ‘great’ means varies from person to person, but when we’re looking to spend our hard-earned on something, looks play a part. But for the most of us, the desire for something that simply looks good is counter-balanced by our...
by Nick Capehorn | Jan 12, 2020 | Beginner, Content Marketing, Insights, Level
We’ve all heard the adage that ‘content is king’. It’s the marketer’s golden ticket. It allows you to nurture brand loyalty by giving current and potential audiences something that they will enjoy, find useful and may even make a purchase or two because of it. But, in...
by Nick Capehorn | Jan 4, 2020 | Beginner, Email Marketing, Level
We’ve discussed in the past how effective a good email strategy can be, with some reporting 4400% ROI. While not as flexible as web design – with some email service providers not showing all the fancy features you’ve spent ages crafting – you can still create...
