RESEARCH-DRIVEN IMPROVEMENT FOR YOUR B2B WEBSITE

B2B Content Audit

Years of user testing on hundreds of B2B websites has demonstrated that there are trends and behaviours that transcend industry, location or niche.

We’ve distilled that information down into our B2B Checklist, which we can run on your site to ensure you have all the information needed for users at all stages of the buyer cycle.

Once we’ve worked out where you’re lacking, we’ll create a bespoke content plan designed to fill in the blanks and turn your visitors into customers. And from there, we can continue to create winning content to ensure those new customers keep rolling in.

B2B Content Audit

Years of user testing on hundreds of B2B websites has demonstrated that there are trends and behaviours that transcend industry, location or niche.

We’ve distilled that information down into our B2B Checklist, which we can run on your site to ensure you have all the information needed for users at all stages of the buyer cycle.

Once we’ve worked out where you’re lacking, we’ll create a bespoke content plan designed to fill in the blanks and turn your visitors into customers. And from there, we can continue to create winning content to ensure those new customers keep rolling in.

Designing for the B2B Buying Cycle

Who is it for?

  • B2B websites who are getting visitors but not leads
  • B2B businesses with an in-house marketing team but no idea what content they’re missing
  • B2B business without marketing resource who need the whole process – from audit to implementation – handled for them

What sort of work does it cover?

  • auditing the structure of your site to check that it reflects the user journey
  • identifying the gaps in your site content based on extensive studies of the the B2B buying cycle
  • suggesting and creating content to fill this gap
  • ensuring the content is widely promoted and available for all potential customers
  • advising on future content to ensure anything produced satisfies a user need

Why implement a website growth strategy

%

of B2B marketers say having a content strategy is key

%

of B2B marketers prioritise visual asset creation

%

of B2Bs use landing pages to acquire leads

%

of B2B marketers say lead gen is their main goal

Pricing

Your initial audit is free and will give you an indicator on how much work is needed. From there we can put together a content plan, provide consultancy to any in-house staff who’ll be working on your site, or handle the complete content creation and implementation.

Contact

Does this apply to all B2B sites?

User experience is a complex issue where every site has its own quirks and requirements. However, the B2B audit is built on solid research that demonstrates the types of content needed at different stages of the buying cycle are consistent across industries and locations. So while the content we create will be unique to you and based on where the gaps in your strategy lie, it will follow a consistent path.

How long will the results of the audit take to implement?

It depends on how much is missing – once we’ve done the audit, we’ll be able to create a plan and work out how best to implement it in line with your current workflow, team, available content and budget.

What if I don’t have the content to fill in the gaps?

Don’t worry, our in-house content team will put together and implement a content calendar to satisfy the user journey at all stages.

INSIGHTS

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Cognitive Biases and UX testing

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The Old Chapel, Loddon Bridge Road, Woodley, Berkshire, RG5 4BG