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Paid Search

Mention pay-per-click and many people ignore the positive impact this marketing tactic can have on their business.

Misconceptions include everything from the belief that no one ever clicks paid ads through to thinking that it will always prove expensive.

But done properly, pay-per-click can increase your market share, bring in more customers, reach people at all stages of the buying cycle and give you a huge amount of flexibility over how much you’ll pay for a lead.

Paid Search

Mention pay-per-click and many people ignore the positive impact this marketing tactic can have on their business.

Misconceptions include everything from the belief that no one ever clicks paid ads through to thinking that it will always prove expensive.

But done properly, pay-per-click can increase your market share, bring in more customers, reach people at all stages of the buying cycle and give you a huge amount of flexibility over how much you’ll pay for a lead.

Getting the most for your money

Our expert team has worked on pay-per-click campaigns for all manner of companies and managed thousands of pounds-worth of ad spend. From devising a strategy and crafting compelling ads through to ongoing maintenance and split testing, we’ll make sure you get every bit of value from your budget.

It’s this collaboration between strategists, designers and copywriters that will ensure those negative misconceptions about pay-per-click will be a thing of the past.


Access over 90% of internet users

The reason we call it pay-per-click rather than AdWords (now called Google Ads) is because your paid search campaign should be so much more than just buying one of the top slots on the world’s biggest search engine.

Facebook, LinkedIn, Twitter all provide amazingly specific targeting opportunities. YouTube advertising is perfect for businesses who have great video content.

And Bing Ads actually have better ROI for many industries despite its lesser reach. Knowing all of that helps us ensure your money is going in the right places for your business.

The power of social advertising

All too often, the success of social media campaigns is measured on Likes, Comments, Shares, Retweets and so on.

Paid campaigns geared towards increasing
engagement abounded, but companies swiftly found that buying a thousand Likes didn’t necessarily translate into a thousand new customers.

With the ability to create very targeted adverts – hitting highly customised audiences who fit your demographic or have already shown an interest in similar products/services – social advertising has taken on a fresh importance in the marketing mix.

Although Facebook reaches 51% of internet users compared to Google’s 90%, it does boast 2 billion monthly active users and 1.32 billion daily active users. Compared to Google’s 180 billion ad impressions each
month, it is clear that the social giant can now be a worthwhile recipient of your ad spend (wordstream.com).

Our Success

%

saving per lead following Facebook ad campaign

%

reduction in ad cost following account restructure

%

CTR for Facebook ads vs industry average of 0.9%

%

increase in holiday bookings following Google Ads campaign

Thought for the day

Your navigation is a way to signpost your site’s content, so use it! Don’t hide it behind the burger!

— Jo Aslin, Creative Director
Is PPC measurable and trackable?

Absolutely – in fact, it’s probably the most measurable stream available alongside email marketing. While it’s great to know social media like and shares, or top positions in organic search and the clicks this brings, it’s harder to quantify the time expense that went into these in order to get those stats. With paid search, you get a clear ROI – and the ability to write ads that target people at different stages of the buying cycle mean you have a clear idea of intent too.

Can I start with PPC and then turn it off?

You can, and many people choose to launch a new business with some dedicated PPC spend while waiting for their site to rank organically. However, multiple studies have shown that the drop in visibility a business will get by turning off PPC campaigns is not offset by better rankings, so think carefully before turning off ad spend.

Does PPC work well with other marketing tactics?

Yes – in fact, it works best when done in conjunction with other tactics due to the level of specificity and targeting it offers. Landing pages, email marketing and social media in particular work brilliantly with paid search, but it has a part to play throughout the buyer journey.

Is it expensive?

It all depends on your budget, but the beauty of paid search is that you can experiment with settings, audiences, platforms and more to get the best impact for your spend – and platforms like Google and Facebook are usually pretty accurate at estimating how much reach your ads will get.

INSIGHTS

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The Old Chapel, Loddon Bridge Road, Woodley, Berkshire, RG5 4BG