THE KEY TO SOCIAL SUCCESS

Social Media

Once upon a time, it was a novel thing to find businesses that you liked on social media – and even more surprising to find ones that interacted with their customers. That time has long gone, and it’s now surprising if you can’t find who you’re looking for on at least one channel.

But that’s not to say you should leap on to Facebook or take to Twitter without an idea of what you’re looking to achieve and who you’re looking to speak to. Because while the platforms are free, the wasted time and possible reputational damage done by going in aimlessly certainly aren’t.

Social Media

Once upon a time, it was a novel thing to find businesses that you liked on social media – and even more surprising to find ones that interacted with their customers. That time has long gone, and it’s now surprising if you can’t find who you’re looking for on at least one channel.

But that’s not to say you should leap on to Facebook or take to Twitter without an idea of what you’re looking to achieve and who you’re looking to speak to. Because while the platforms are free, the wasted time and possible reputational damage done by going in aimlessly certainly aren’t.

How should you be doing social?

Simple – create a clearly defined reason for being on each channel, fully assess who you’re talking to and where, and implement a thorough content strategy to ensure the stuff you put out matches the goals you set.

How can Theme help me?

We offer everything from a FREE initial audit to assess your current standing through to full management of your social media accounts. Our team of in-house content creators will ensure everything you put out is on brand and appealing to your audience, and we’re also available to offer training to your own teams if needed.

Want to know where you’re missing out?

Fill out the form below to order your FREE audit, and we’ll take it from there.

 

Our success

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increase in event bookings following social campaign

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increase in visits to key course pages for training company following launch of Facebook campaign

%

increase in LinkedIn followers for recruitment company – from 8,000 to more than 24,000

Thought for the day

Trying to get UX approval? Don’t say ‘user-friendly’ (it’s meaningless), say ‘improved ROI, fewer errors, happier customers’.

— Nick Capehorn, Digital Director
Which social media platforms should my brand be present on?

That depends entirely on your business, your goals and your audiences. Each channel has different guidelines and expected content types, so these really need to be taken into account when planning your focus. The days of being on every channel for the sake of it are long gone – every channel needs to have a reason and strategy, and it’s better to be doing fewer channels well than spreading yourself thin.

What should I post?

It depends on your strategy for that particular channel, so it may be video content, light-hearted meme-based posts, longer form educational content and more. As long as it’s right for your audience, and adheres to your company vision and overall strategy, you should feel free to experiment with anything.

How should I handle negative comments on social media?

We’d always suggest putting a crisis plan in place when it comes to social media to ensure negative comments are dealt with promptly and in a manner that reflects well on your business. Deleting comments and hoping the complainant goes away is never the way – but equally care must be taken not to unnecessarily drag issues out or engage with someone who doesn’t actually want to solve an issue. A good crisis plan will help those managing your social account to gauge how best to handle these comments as and when they arrive.

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