by Nick Capehorn | Sep 16, 2025 | Beginner, Insights, SEO
Search has changed in a big way. Instead of typing a couple of keywords into Google, people are now asking full questions across platforms like Google’s AI Overviews, ChatGPT, Perplexity, and Bing AI. These tools don’t just throw up a list of websites anymore – they...
by Nick Capehorn | May 25, 2020 | Uncategorized, User Experience
We previously looked at UX maturity, what that looks like at different levels, and how you can enhance this in your own business. Here we look at the timescales you may have to expect at each level. Stage 1: A company can remain hostile toward usability for decades,...
by Nick Capehorn | May 9, 2020 | User Experience
So you’re thinking about implementing a UX strategy at your company – whether it’s through outsourcing all the work, getting an agency to audit your current site and train your team, or by recruiting a UX team directly. Before deciding which path to...
by Nick Capehorn | Apr 1, 2020 | Uncategorized
Fundamental Attribution Error We judge others on their personality, but we judge ourselves on the situation. In website testing, this can come back to haunt us because we ignore the feedback of other team members based on our view of them. “Of course they found the...
by Nick Capehorn | Mar 31, 2020 | Beginner, Content Marketing, Email Marketing, Insights, Level
As a member of the IDM, it is important to me that Theme abides by the code of conduct set out by the Data & Marketing Association – a code which acts as an agreement between Theme, the DMA and our customers. The code gives guidance on how we can use our...
