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Maximise your customer data with Opt-in marketing

Maximise your customer data with Opt-in marketing

by Jack Barnes | Mar 16, 2020 | Beginner, Email Marketing, Facebook, Facebook Ads

Opt-in marketing is a type of permission marketing where you offer a formal opt-in process for consumer/users to receive follow-up communications and offers. It has become more important than ever in modern day marketing due to GDPR. With Data protection coming into...
Putting the good in social good.

Putting the good in social good.

by Nick Capehorn | Feb 3, 2020 | Beginner, Facebook, Insights, Instagram, Level, LinkedIn, Social Media, Twitter

We live in a world where everyone has an opinion on everything from politics to parenting. So, it is understandable that brands want to align themselves with certain messages, ideals and credentials for social good. It helps to position themselves within a crowded...
The social media evolution.

The social media evolution.

by Nick Capehorn | Jan 30, 2020 | Beginner, Facebook, Insights, Instagram, Level, LinkedIn, Social Media, Twitter

There’s no denying that social media has become commonplace in our lives. It is the cornerstone of any marketing campaign – digital or otherwise. Around 42% of the world’s population uses social media. However, social media is constantly evolving. There are so many...

Recent Posts

  • Levelling up your UX maturity
  • How mature is your UX process?
  • Cognitive Biases and UX testing
  • Sticking to the DMA Code
  • Maximise your customer data with Opt-in marketing

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