by Nick Capehorn | Mar 31, 2020 | Beginner, Content Marketing, Email Marketing, Insights, Level
As a member of the IDM, it is important to me that Theme abides by the code of conduct set out by the Data & Marketing Association – a code which acts as an agreement between Theme, the DMA and our customers. The code gives guidance on how we can use our...
by Jack Barnes | Mar 12, 2020 | Beginner, Google Ads, Insights, Level, Paid Search
When considering your search ad strategy, of course, most of your budget should be allocated for Google Ads, however Bing AdWords should never be forgotten. With cheaper ad costs and over 100 million unique searches a month, Bing AdWords provides a useful platform to...
by Nick Capehorn | Mar 8, 2020 | Beginner, Email Marketing, Insights, Level, User Experience
When you think of email, even designed ones, you’re probably still thinking of something pretty basic, where even putting a video header in makes it look flashy. While it’s true that email has some way to go before it can do the same things as websites,...
by Nick Capehorn | Mar 5, 2020 | Beginner, Insights, Level, SEO
Search Engine Optimisation (SEO) is the process of making your site nice and easy for the likes of Google and other search engines – and in turn your customers or prospected customers – to find you. But it’s pretty jargon-heavy and sometimes complex to understand so...
by Nick Capehorn | Mar 2, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
Given the huge success of both the film and the book, it’s likely that many of you will have enjoyed ‘The Big Short’ – the frankly shocking tale of the 2008 financial crash – in one medium or another. In the book version Mark Burry, played by Christian Bale in the...
by Nick Capehorn | Feb 5, 2020 | Beginner, Insights, Level, User Experience
User Experience or UX should be at the heart of everything we do as businesses, and it doesn’t have to be overcomplicated. Here are some tips to point you in the right direction. Know your audience Cultural differences have a big impact in how people perceive and use...