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Sticking to the DMA Code

Sticking to the DMA Code

by Nick Capehorn | Mar 31, 2020 | Beginner, Content Marketing, Email Marketing, Insights, Level

As a member of the IDM, it is important to me that Theme abides by the code of conduct set out by the Data & Marketing Association – a code which acts as an agreement between Theme, the DMA and our customers. The code gives guidance on how we can use our...
Don’t be a Defender of Ideas.

Don’t be a Defender of Ideas.

by Nick Capehorn | Mar 2, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience

Given the huge success of both the film and the book, it’s likely that many of you will have enjoyed ‘The Big Short’ – the frankly shocking tale of the 2008 financial crash – in one medium or another. In the book version Mark Burry, played by Christian Bale in the...
What content does my site need?

What content does my site need?

by Nick Capehorn | Feb 1, 2020 | Beginner, Content Marketing, Insights, Level

Your website may look great. It may have the right colours, correct branding and images your target market will understand, it may have super whizzy animations – but still you’re struggling to gain any traction when it comes to traffic and potential buyers hitting...
Balancing needs and desire in marketing – part 4

Balancing needs and desire in marketing – part 4

by Nick Capehorn | Jan 18, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience

So if needs should trump desires when it comes to our interaction with marketing material, does that mean there’s no point in spending on design? Absolutely not. Firstly, our desires still remain, no matter how much the practicalities of achieving a goal may intrude....
Balancing needs and desire in marketing – part 3

Balancing needs and desire in marketing – part 3

by Nick Capehorn | Jan 16, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience

We previously spoke about how needs and desire will impact your online presence, and how this is the case for both your customers and your business. But the user experience doesn’t just affect the online world – your customers will have the same needs when going...
Balancing needs and desire in marketing – part 2

Balancing needs and desire in marketing – part 2

by Nick Capehorn | Jan 15, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience

We previously spoke about the general premise of needs and desire, and how these two push and pull against each other, vying for your customers’ attention. Now we’ll take a more in-depth look at how these needs play out online. User experience and the need for...
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Recent Posts

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  • How mature is your UX process?
  • Cognitive Biases and UX testing
  • Sticking to the DMA Code
  • Maximise your customer data with Opt-in marketing

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