by Nick Capehorn | Jan 13, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We all like things that look great. What ‘great’ means varies from person to person, but when we’re looking to spend our hard-earned on something, looks play a part. But for the most of us, the desire for something that simply looks good is counter-balanced by our...
by Nick Capehorn | Jan 12, 2020 | Beginner, Content Marketing, Insights, Level
We’ve all heard the adage that ‘content is king’. It’s the marketer’s golden ticket. It allows you to nurture brand loyalty by giving current and potential audiences something that they will enjoy, find useful and may even make a purchase or two because of it. But, in...
by Nick Capehorn | Dec 6, 2019 | Beginner, Content Marketing, Insights, Level, SEO
When designing and building a new site for clients, we’re often asked: “And will it be all SEO’d up from the start? Do you do all the SEO?” This somewhat confusing question seems to stem from the belief (which still persists despite a huge...
