Tool focus – MailCMS

by | Jan 4, 2020 | Beginner, Email Marketing, Level

We’ve discussed in the past how effective a good email strategy can be, with some reporting 4400% ROI. While not as flexible as web design – with some email service providers not showing all the fancy features you’ve spent ages crafting – you can still create collateral that leaps out of the inbox.

There are plenty of tools widely available to make life easier when it comes to both designing, sending and segmenting your campaigns. MailChimp, Campaign Monitor, Constant Contact and more are all pretty powerful tools at a decent price point.

But what if you want to go beyond that?

Our friends over at Wax Media have developed an incredible tool that goes beyond these off-the-shelf tools, giving you the chance to create a series of branded templates that are far more powerful than the usual drag-and-drops.

It offers:

Drag-and-drop development – a simple, intuitive drag-and drop editor allowing you (or us!) to create branded emails with tightly controlled formatting options. And because the system has been built by email development experts, you know that what you see is actually what you will get.

Intuitive content management – organise campaigns, assets and content in easy-to-use folders. Create and send emails in a few clicks.

Re-usable content snippets – work smarter, not harder, with re-usable content snippets. Perfect if your emails regularly re-use sections like intro text or product carousels.

Integrated image management – easily upload images from your computer while building your campaign, or select from your own browsable, searchable image gallery. You have complete control over image cropping and sizing with MailCMS, too.

Works with any email service provider – MailCMS doesn’t send any emails or store any data (so it’s fully GDPR compliant). Instead, we’ll hook it up to the email service provider of your choice and it will send directly through that.

How do you get this?

The first step is for us to design you a long-form email template. This will have all the sections that you’re likely to need (but don’t worry, more can be added later). Once this is signed off, Wax Media will build it into MailCMS ready to start creating and sending campaigns.

Ready to take your email game to the next level? Get in touch to discuss your needs.