by Nick Capehorn | Jan 13, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We all like things that look great. What ‘great’ means varies from person to person, but when we’re looking to spend our hard-earned on something, looks play a part. But for the most of us, the desire for something that simply looks good is counter-balanced by our...
by Nick Capehorn | Jan 12, 2020 | Beginner, Content Marketing, Insights, Level
We’ve all heard the adage that ‘content is king’. It’s the marketer’s golden ticket. It allows you to nurture brand loyalty by giving current and potential audiences something that they will enjoy, find useful and may even make a purchase or two because of it. But, in...
by Nick Capehorn | Jan 4, 2020 | Beginner, Email Marketing, Level
We’ve discussed in the past how effective a good email strategy can be, with some reporting 4400% ROI. While not as flexible as web design – with some email service providers not showing all the fancy features you’ve spent ages crafting – you can still create...
by Nick Capehorn | Dec 18, 2019 | Beginner, Insights, Level, User Experience
UX guru Jakob Nielsen created a list of ‘heuristics’, rules of thumb to ensure that your website meets the most basic user needs. Here’s what he suggests, and what this means in layman’s terms for your site: Visibility of system status Does your site have a search...
by Nick Capehorn | Dec 6, 2019 | Beginner, Content Marketing, Insights, Level, SEO
When designing and building a new site for clients, we’re often asked: “And will it be all SEO’d up from the start? Do you do all the SEO?” This somewhat confusing question seems to stem from the belief (which still persists despite a huge...
