by Nick Capehorn | Jan 22, 2020 | Beginner, Insights, Level, SEO
For many, SEO is still seen as a bit of a dark art, with people huddled in smoky rooms trying to game Google and get their site ahead of the competition at all costs. If only our daily working life resembled a Hollywood film that closely, but alas, it doesn’t....
by Nick Capehorn | Jan 20, 2020 | Beginner, Google Ads, Insights, Level, Paid Search
After another digital meeting with one of our long term clients this week, we are again being told how confusing the Google Ads platform can be. It will really bamboozle even the most efficient marketer, leading to lost budgets, lost campaign ROI and lack of trust in...
by Nick Capehorn | Jan 18, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
So if needs should trump desires when it comes to our interaction with marketing material, does that mean there’s no point in spending on design? Absolutely not. Firstly, our desires still remain, no matter how much the practicalities of achieving a goal may intrude....
by Nick Capehorn | Jan 16, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We previously spoke about how needs and desire will impact your online presence, and how this is the case for both your customers and your business. But the user experience doesn’t just affect the online world – your customers will have the same needs when going...
by Nick Capehorn | Jan 15, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We previously spoke about the general premise of needs and desire, and how these two push and pull against each other, vying for your customers’ attention. Now we’ll take a more in-depth look at how these needs play out online. User experience and the need for...
by Nick Capehorn | Jan 13, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
We all like things that look great. What ‘great’ means varies from person to person, but when we’re looking to spend our hard-earned on something, looks play a part. But for the most of us, the desire for something that simply looks good is counter-balanced by our...
