by Nick Capehorn | Jan 20, 2020 | Beginner, Google Ads, Insights, Level, Paid Search
After another digital meeting with one of our long term clients this week, we are again being told how confusing the Google Ads platform can be. It will really bamboozle even the most efficient marketer, leading to lost budgets, lost campaign ROI and lack of trust in...
by Nick Capehorn | Jan 12, 2020 | Beginner, Content Marketing, Insights, Level
We’ve all heard the adage that ‘content is king’. It’s the marketer’s golden ticket. It allows you to nurture brand loyalty by giving current and potential audiences something that they will enjoy, find useful and may even make a purchase or two because of it. But, in...
by Nick Capehorn | Jan 4, 2020 | Beginner, Email Marketing, Level
We’ve discussed in the past how effective a good email strategy can be, with some reporting 4400% ROI. While not as flexible as web design – with some email service providers not showing all the fancy features you’ve spent ages crafting – you can still create...
by Nick Capehorn | Dec 18, 2019 | Beginner, Insights, Level, User Experience
UX guru Jakob Nielsen created a list of ‘heuristics’, rules of thumb to ensure that your website meets the most basic user needs. Here’s what he suggests, and what this means in layman’s terms for your site: Visibility of system status Does your site have a search...
by Nick Capehorn | Dec 6, 2019 | Beginner, Content Marketing, Insights, Level, SEO
When designing and building a new site for clients, we’re often asked: “And will it be all SEO’d up from the start? Do you do all the SEO?” This somewhat confusing question seems to stem from the belief (which still persists despite a huge...
by Nick Capehorn | Nov 25, 2019 | Analytics, Beginner, Insights, Level
If you have a physical shop or showroom, you know exactly who’s come to your premises, what they did and what impact that had on your business. Google Analytics helps you do the same thing on your website – but it can be a bit jargon-heavy! We’ve created a cheat sheet...
