by Nick Capehorn | Mar 5, 2020 | Beginner, Insights, Level, SEO
Search Engine Optimisation (SEO) is the process of making your site nice and easy for the likes of Google and other search engines – and in turn your customers or prospected customers – to find you. But it’s pretty jargon-heavy and sometimes complex to understand so...
by Nick Capehorn | Mar 2, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
Given the huge success of both the film and the book, it’s likely that many of you will have enjoyed ‘The Big Short’ – the frankly shocking tale of the 2008 financial crash – in one medium or another. In the book version Mark Burry, played by Christian Bale in the...
by Nick Capehorn | Feb 5, 2020 | Beginner, Insights, Level, User Experience
User Experience or UX should be at the heart of everything we do as businesses, and it doesn’t have to be overcomplicated. Here are some tips to point you in the right direction. Know your audience Cultural differences have a big impact in how people perceive and use...
by Nick Capehorn | Feb 3, 2020 | Beginner, Facebook, Insights, Instagram, Level, LinkedIn, Social Media, Twitter
We live in a world where everyone has an opinion on everything from politics to parenting. So, it is understandable that brands want to align themselves with certain messages, ideals and credentials for social good. It helps to position themselves within a crowded...
by Nick Capehorn | Feb 1, 2020 | Beginner, Content Marketing, Insights, Level
Your website may look great. It may have the right colours, correct branding and images your target market will understand, it may have super whizzy animations – but still you’re struggling to gain any traction when it comes to traffic and potential buyers hitting...
