by Nick Capehorn | Jan 30, 2020 | Beginner, Facebook, Insights, Instagram, Level, LinkedIn, Social Media, Twitter
There’s no denying that social media has become commonplace in our lives. It is the cornerstone of any marketing campaign – digital or otherwise. Around 42% of the world’s population uses social media. However, social media is constantly evolving. There are so many...
by Nick Capehorn | Jan 28, 2020 | Beginner, Insights, Level
In today’s world, our lives revolve around digital communications. It’s hard to think of a day which doesn’t involve some form of interaction with something digital – whether that’s our phones, a computer, or even an interactive billboard. It wasn’t always be this...
by Nick Capehorn | Jan 22, 2020 | Beginner, Insights, Level, SEO
For many, SEO is still seen as a bit of a dark art, with people huddled in smoky rooms trying to game Google and get their site ahead of the competition at all costs. If only our daily working life resembled a Hollywood film that closely, but alas, it doesn’t....
by Nick Capehorn | Jan 20, 2020 | Beginner, Google Ads, Insights, Level, Paid Search
After another digital meeting with one of our long term clients this week, we are again being told how confusing the Google Ads platform can be. It will really bamboozle even the most efficient marketer, leading to lost budgets, lost campaign ROI and lack of trust in...
by Nick Capehorn | Jan 18, 2020 | Content Marketing, Insights, Intermediate, Level, User Experience
So if needs should trump desires when it comes to our interaction with marketing material, does that mean there’s no point in spending on design? Absolutely not. Firstly, our desires still remain, no matter how much the practicalities of achieving a goal may intrude....
