by Jack Barnes | Mar 16, 2020 | Beginner, Email Marketing, Facebook, Facebook Ads
Opt-in marketing is a type of permission marketing where you offer a formal opt-in process for consumer/users to receive follow-up communications and offers. It has become more important than ever in modern day marketing due to GDPR. With Data protection coming into...
by Jack Barnes | Mar 12, 2020 | Beginner, Google Ads, Insights, Level, Paid Search
When considering your search ad strategy, of course, most of your budget should be allocated for Google Ads, however Bing AdWords should never be forgotten. With cheaper ad costs and over 100 million unique searches a month, Bing AdWords provides a useful platform to...
