BUILDING ONLINE AUTHORITY AND TRUST
Email Marketing
Email marketing, when done right, can deliver an
exceptional ROI – as much as 4400% ROI and $44 for every $1 spent. Email delivers the highest ROI for marketers and is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). On top of that, 76% of marketers say they use email marketing more now than they did three years ago (Hubspot)
Personalisation increases open rates by 26%. That’s why 75% of enterprises were investing in personalised messaging by 2015. Segmented campaigns drive a 760% increase in revenue (Campaign Monitor) .
Email Marketing
Email marketing, when done right, can deliver an
exceptional ROI – as much as 4400% ROI and $44 for every $1 spent. Email delivers the highest ROI for marketers and is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). On top of that, 76% of marketers say they use email marketing more now than they did three years ago (Hubspot)
Personalisation increases open rates by 26%. That’s why 75%
of enterprises were investing in personalised messaging by
2015. Segmented campaigns drive a 760% increase in revenue (Campaign Monitor) .
Intelligent segmentation
The importance of knowing where your audience is in the buying cycle can’t be overstated. The power of email marketing lies in its ability to provide relevant, timely information that turns prospects into buyers, so it is vital to properly segment your database and reach the right people at the right time with the right message.
Sending out the wrong message at the wrong time will at best see your marketing efforts ignored, and at worst will result in prospects unsubscribing from future alerts. Despite this, only 21% of marketers are using any sort of advanced segmentation, with less than half looking to implement segmentation in the future.
Emails for mobile
It’s vital to get it right when it comes to mobile-friendly eshots, too. Ninety-one per cent of consumers check their emails at least once a day, making it the most-used functionality. And with an average of nine minutes a day spent checking our emails on our phones, and almost half of all email ‘opens’ taking place on a mobile device, it’s clear that this is an area that cannot be ignored.
Despite the vast numbers of consumers opening emails on smartphones, however, they only account for 25% of conversions compared to 39% for desktop. This indicates that brands are not concentrating enough on ensuring their email campaigns are better optimised for mobile devices while keeping consistent with other marketing initiatives from the same brand – something an integrated campaign would help deliver.
How can Theme help?
Whether you need us to design a series of engaging eshots for your teams to use in future email campaigns, or take over the full running of your CRM – including segmenting audiences, creating automated email buyer journeys and crafting all the required emails – we can handle it.
Simply fill out the form below with an outline of your requirements and our team can develop a strategy.
Our Success
%
increase in demo bookings for SaaS company following email campaign
Thought for the day
Avoid anchor links where possible – people suffer from change blindness and may not realise content has changed.
Is email still effective post-GDPR?
Absolutely. Email still returns a great ROI when done correctly – and in fact may be even more impactful now you know you’re only sending email to people who are engaged with your message.
Can Theme Digital handle my email lists?
Yes, we can act as a data controller for your email lists, segmenting your audiences, cleansing the database when necessary and ensuring the right message is reaching the right people.
Do I need an account with an email service provider?
Not at all. It helps if you already have an account with someone like MailChimp or Campaign Monitor, but we can easily set you up with one if necessary.
How do you design and build the emails?
It depends on the complexity. In many instances, emails can be built in a drag-and-drop system like MailChimp or Campaign Monitor. We’re happy to work with the email builder of your choice.
However, you may wish an email with a bit more flair – maybe with some fancy features – and it that instance we call on the expertise of our friends at Wax Media.
These dedicated email developers (and there really aren’t many out there who can say that) know all there is to know about building emails that work perfectly every time, and we wouldn’t entrust our design and hard-work to anyone else.
And for a perfect blend of both worlds, consider MailCMS, Wax Media’s own drag-and-drop system that goes far beyond your off-the-shelf email builders. For businesses that send out a lot of email and want to be at the cutting edge of what’s possible, it’s the only way to go!
INSIGHTS
Sticking to the DMA Code
As a member of the IDM, it is important to me that Theme abides by the code of conduct set out by the Data & Marketing Association – a code which acts as an agreement between Theme, the DMA and our customers. The code gives guidance on how we can use our...
Maximise your customer data with Opt-in marketing
Opt-in marketing is a type of permission marketing where you offer a formal opt-in process for consumer/users to receive follow-up communications and offers. It has become more important than ever in modern day marketing due to GDPR. With Data protection coming into...
How fancy can my email really get?
When you think of email, even designed ones, you're probably still thinking of something pretty basic, where even putting a video header in makes it look flashy. While it's true that email has some way to go before it can do the same things as websites, there are some...
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