by Nick Capehorn | May 25, 2020 | Uncategorized, User Experience
We previously looked at UX maturity, what that looks like at different levels, and how you can enhance this in your own business. Here we look at the timescales you may have to expect at each level. Stage 1: A company can remain hostile toward usability for decades,...
by Nick Capehorn | Apr 1, 2020 | Uncategorized
Fundamental Attribution Error We judge others on their personality, but we judge ourselves on the situation. In website testing, this can come back to haunt us because we ignore the feedback of other team members based on our view of them. “Of course they found the...
by Nick Capehorn | Nov 17, 2019 | Beginner, Facebook Ads, Insights, Level, Paid Search, Uncategorized
So you designed a lovely series of Facebook ads ready to go and grab loads of new business – but then realise you have no idea what to do with these ads. Or worse still, you designed the ads, pushed them live and then watched your budget fall while without your leads...
