by Nick Capehorn | Mar 31, 2020 | Beginner, Content Marketing, Email Marketing, Insights, Level
As a member of the IDM, it is important to me that Theme abides by the code of conduct set out by the Data & Marketing Association – a code which acts as an agreement between Theme, the DMA and our customers. The code gives guidance on how we can use our...
by Jack Barnes | Mar 16, 2020 | Beginner, Email Marketing, Facebook, Facebook Ads
Opt-in marketing is a type of permission marketing where you offer a formal opt-in process for consumer/users to receive follow-up communications and offers. It has become more important than ever in modern day marketing due to GDPR. With Data protection coming into...
by Nick Capehorn | Mar 8, 2020 | Beginner, Email Marketing, Insights, Level, User Experience
When you think of email, even designed ones, you’re probably still thinking of something pretty basic, where even putting a video header in makes it look flashy. While it’s true that email has some way to go before it can do the same things as websites,...
by Nick Capehorn | Jan 4, 2020 | Beginner, Email Marketing, Level
We’ve discussed in the past how effective a good email strategy can be, with some reporting 4400% ROI. While not as flexible as web design – with some email service providers not showing all the fancy features you’ve spent ages crafting – you can still create...
